There is plenty written about search engine optimization. Some of its useful and some is not. Much is accurate, but you can't always count on it. Some aspects of search engine optimization is public knowledge, some is knowledge from the super savvy, and some remains properitary. The proprietary aspects (the things that the search engines keep to themselves) makes it hard to always be "complete up to date".
Marketing Tom offers a wealth of articles published on search engine optimization. To get started, visit http://www.marketingtom.com/search_engine_optimization/index.html
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