Google announced a new tool for Adsense advertisers yesterday during the Emetrics Summit. Called Website Optimizer, the beta tool is only available by sign-up. On their blog (the Google Analytics Blog), Google stated that it is a tool "that helps AdWords advertisers test different landing pages and determine which one drives the most conversions. A true multivariate testing tool, Website Optmizer allows you to test variations of headlines, promotional copy, and images. The tool allows you to update your site with the winning test combination and continue to experiment".
Additional information is available on the Google Adwords Blog. Google Website Optimizer team member Ann-Lee explained that the tool will help advertisers learn which content is converting. They've also stated that only a limited number of advertisers will be selected to participate in the beta. You can read more in the "Beta testers needed for new Website Optimizer" post.
One author called this news "disruptive" in his article 'Google's Website Optimizer". The following link will give you an opportunity to read other reactions:
http://news.google.com/news?hl=en&lr=&tab=wn&ie=UTF-8&q=Google+website+optimizer&btnG=Search+News
Or you could just get your own impression by visiting the Website Optimizer introduction page. The site includes an audio demo, user documentation, checlist, and a sample report.
Thursday, October 19, 2006
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