Business Owners asks if Longer Keyphrases in internet searches will make for ineffective copy

The owner of a company that specializes in search engine copywriting recently just asked:
Will Longer Keyphrases Hinder the Effectiveness of Your Copy?

It's an interesting article. And the following point that was made is most certainly true already, namely that it is "[becoming] increasingly difficult to find exactly what you're looking for". And if the rest of the web-going population approaches search engines the way I do, we get at least a few keywordds into the search field before we start. There is far too much "out there" to effectively find what we're looking for with one or two words. And as much as many search engines have used sosphisticated schemes and algorthims to make the search results as relevant as possible, there is still a great deal of "gaming" that makes it into these various systems. And even without the efforts to "spam" searches engines, the sheer volume of information available means that many people are going to feel bombarded long before they feel satisfied.

Which is unfortunate, isn't it? Wealth of information can leave us with finding less? In reality, it is the way of things. Most of us can't process more the a fraction of what we're confronted with every day. It's like all the complaints that one hears that the more channels they get on their television set, the less there is to watch.

The point of the particular article that I referenced is that longer search phrases has become the reality that one faces in writing search friendly copy and that one needs to effectively deal with this. But I think the bigger conversation here is the reality of what we're facing today with the sheer volume of information that is available. All contenders in the search arena will necessarily need to continue to find ways of presenting the most relevant results possible.