Observations about SEO

Among other aspects of what constitutes living, marketing, and doing business on the web (the theme of this blog) is search engine optimization. This is something you'll probably see me post quite a bit about.

While I was doing some more research regarding what is being said about search engine optimization, I realized a few days ago that one of the things that I don't see very often is articles suggesting that website designers actually look to the search engine company for insight. For example, I see people constantly talking about what they think will and won't help with Google PageRank.

That's nice.

Or one could also make sure that they've spent some time reading what Google says will and won't help with PageRank. Google provides a lot of information on their site, especially under the Webmaster Tools. There are quite a few dos and dont's that I've seen.

It's just a thought.

New Google Beta Tool - Website Optimizer

Google announced a new tool for Adsense advertisers yesterday during the Emetrics Summit. Called Website Optimizer, the beta tool is only available by sign-up. On their blog (the Google Analytics Blog), Google stated that it is a tool "that helps AdWords advertisers test different landing pages and determine which one drives the most conversions. A true multivariate testing tool, Website Optmizer allows you to test variations of headlines, promotional copy, and images. The tool allows you to update your site with the winning test combination and continue to experiment".

Additional information is available on the Google Adwords Blog. Google Website Optimizer team member Ann-Lee explained that the tool will help advertisers learn which content is converting. They've also stated that only a limited number of advertisers will be selected to participate in the beta. You can read more in the "Beta testers needed for new Website Optimizer" post.

One author called this news "disruptive" in his article 'Google's Website Optimizer". The following link will give you an opportunity to read other reactions:

http://news.google.com/news?hl=en&lr=&tab=wn&ie=UTF-8&q=Google+website+optimizer&btnG=Search+News

Or you could just get your own impression by visiting the Website Optimizer introduction page. The site includes an audio demo, user documentation, checlist, and a sample report.

A Place to Review Internet Based Programs

I found this site that might be worth looking at if you are reviewing an internet-based program:

http://www.programreview.com/

But one thing that I want to point out: The one program that this site does recommend is itself something you may to review further elsewhere. A quick search led me to the following forum where the Double Payment system was being discussed:

http://www.scam.com/showthread.php?t=3457

This is the system that www.programreview.com recommends. You'll have to decide for yourself how trustwothy the site is. But either way, the site offers tons of information about internet marketers and programs, information that you can lead you to keep reviewing the information further.

Difference Between Internet Marketing Packages and Scams

So what's the difference between internet marketing packages (real) and scams?

Sometimes, not much at all. Many legitimate packages as well as scams will have the same "Do you want to buy a new home, boat, and car" get-rich-today introductions.

Perhaps one of the main differences is in the substance of what is being offered. If you can get real and useful information for a reasonable price, you probably don't have much to lose. If you have to pay a "pretty penny" and get little or nothing in return, well.....I'm sure you're already frustrated.

I've noticed that some packages are very misleading about what is being offered. If you can't find out what the package is about upfront, you should probably be wary. Its a good idea to search for reviews of the particular internal marketing, online business, or wealth building system that you are considering. There are forums and discussion boards all over the internet where you can often find people talking about the product you are looking at. See what they have to say and then make a decision for yourself.

http://iprofit-ebook-package.netinfozoo.com has a package that may or may not be for everyone.

I put some of the information up front, and then I included two links from the page. On one, you get a list of the products included in the package. See, I think this is really important. Another link gives you more information along with the "how you can make money" content that came with the package. I moved it to a separate place because that is not the part that I think its useful. Its the tools and the information in the package that I like, and that is what I am willing to sell to others.

Get Started With Search Engine Optimization

There is plenty written about search engine optimization. Some of its useful and some is not. Much is accurate, but you can't always count on it. Some aspects of search engine optimization is public knowledge, some is knowledge from the super savvy, and some remains properitary. The proprietary aspects (the things that the search engines keep to themselves) makes it hard to always be "complete up to date".

Marketing Tom offers a wealth of articles published on search engine optimization. To get started, visit http://www.marketingtom.com/search_engine_optimization/index.html

Introductory Post

This blog is to document useful information about living in a digital age. Planned topics include internet safety, online marketing, online fund raising, online business information. as well as tips on how to find the information you are looking for.